NEVERSAYNEVER®︎ is about encouraging those who are chasing their dreams and goals, no matter how big or small they may be.
Not trying anything challenging or new might give you stability, a life without risks and obstacles. At the same time you agree to put a stop to your growth.
Nothing is 0% in this world, and saying “never” is you turning a blind eye to the infinitely small possibilities that lie between you and your aspirations.